The impact of congruence in cause marketing campaigns for service firms. Journal of Services Marketing 24 (3), 255-263.Roy, D.P. "The impact of congruence in cause marketing campaigns for service firms", The Journal of Services Marketing, Vol. 24, No. 3:255-263, 2010....
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Many companies have developed content laden mini-sites that link to theirenterprise ecommerceones. These help customers find the answers they're looking for, like a padded FAQ section. Customer support can help marketing identify common pain points and assist them with the solution, developing step...
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The biggest difference between selling a product and selling a service is that prospective buyers can see, touch and feel products, while services are intangible. Companies that sell both products and services must create separate marketing plans for eac
Companies today need asocial media presence, but a skilledsocial media managershouldn’t be focused solely on clicks and impressions. That’s because your business’s social media accounts need to be about more than advertising. If your marketing pros are also prepared to address customer service...
But perhaps the biggest limitation of digital-only marketing for small service businesses is the lack of human contact. For companies that sell physical goods, the product is the focus. With a service-based small business,youare essentially the product. Cus...
Types of Marketing Involved in Service Triangle Internal Marketing – Enabling the Promise Companies use internal marketing to promote their business goals to employees. Theinternal customersof the company, i.e. the employees, are a vital part of the organization. In this, the marketers interact wi...
Five-star customer support and killer marketing are essential for any business. However, many companies treat them as two entirely different strategies. If there’s zero collaboration between your marketing and customer service teams, then you’re almost certainly leaving money on the table. ...
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