(2000). Market leadership strategies for service companies: Creating growth, profits, and customer loyalty, McGraw-Hill.Terrill,Craig.Market leadership strategies for service companies : creating growth, profits, and customer loyalty.. 2000Terrill,Craig.Market leadership strategies for service companies :...
CES is an important metric because the ease of working with you and/or using your product is a key driver of customer loyalty, which is critical in today’s increasingly competitive business environment. According to the Harvard Business Review, “When it comes to service, companies create loyal...
This study gives implications for differentiated marketing strategies according to the perceived value and type of customer loyalty. 展开 关键词: telecommunication service provider Mobile communication customer satisfaction service loyalty 被引量: 15
The aim of this paper is to introduce a regression-based analytical framework for developing service improvement strategies which account for asymmetric effects in customer satisfaction and loyalty. A hierarchical research design is applied to minimize the risk of multicollinearity. The high managerial val...
Service Recovery and Pre-Emptive Strategies for Service Failure: Both Lead to Customer Satisfaction and Loyalty, But for Different Reasons. (2005), "Service recovery and pre-emptive strategies for service failure: both lead to customer satisfaction and loyalty, but for different reasons", ... ...
More specifically, there is a paucity of empirical research on strategies for growth and development in the beauty service industry. What are the practical sustainable strategies of beauty service companies? To answer this question, the purpose of this study is set to provide the context for ...
Real-world examples demonstrate how effective customer service strategies translate into tangible business success. The following three companies, each in vastly different industries, highlight prioritizing customer service. 1. Amazon The e-commerce giant is renowned for its customer-centric approach, offer...
If the service recovery paradox exists, shouldn’t companies start creating a few small problems and then resolve them with utmost sincerity to gain the loyalty of the customer? Well, it does NOT ALWAYS work. A popular study tells us that the outcome of service recovery efforts depends on a...
agree that customer service determines the growth of their business. Businesses are supposed to be up to date with the latest customer service trends. The main pillars for effective customer support are a combination of tools, systems, and processes to convert your strategies into customer ...
RQ1: What mechanism explains the differential impacts of two enterprise service strategies on employees’ perception of career achievement? And if so: RQ2: Would the impacts of the intelligence substitution versus the intelligence collaboration service strategy differ depending on the organizational innovat...