Include a keyword to help with rankings and click-through rates. Use hyphens — not underscores — to separate words. Reflect the hierarchy of your content. Recommended Reading How To Create an SEO-Friendly URL Structure SECTION FIVE Technical SEO Checklist Technical SEO addresses the best pract...
Include a keyword to help with rankings and click-through rates. Use hyphens — not underscores — to separate words. Reflect the hierarchy of your content. Recommended Reading How To Create an SEO-Friendly URL Structure SECTION FIVE Technical SEO Checklist Technical SEO addresses the best pract...
Popular location-based services are offered by Twitter, Foursquare, and Yelp. See also: check-in Local algorithm (or local results): Refers to the specific formula and the results returned by that formula used by search engines for ranking business listings' relevance for a particular geographic...
Bing doesn’t value backlinks as much as Google: instead, it compiles rankings based on user engagement, social signals, click-through rates, page authority and keyword domains. Google doesn’t use metrics such asFacebook shares or Twitter Followers directly in search rankings. So you can clea...
Sites which have broad, shallow content (like eHow) along with ad heavy layouts, few repeat visits, and high bounce rates from search visitors are likely to get penalized. Highly trusted & well known brands (like Amazon.com) are likely to receive a ranking boost. In addition to the article...
During this time it is necessary for you, on behalf of your company, to boost the spirits of your employees by encouraging them and rewarding them. Remember to thank them for their services and remind them of their importance to your business. ...
Use clear CTAs: A clear call-to-action (CTA) nudges readers to take a specific action. In your landing pages, your CTA should tell them to contact you for your services today, just like the landing page of this company: Here’s another example from a company withmultiple locationpages: ...
The last thing you want is to implement changes that negatively affect conversion rates before the busiest shopping period of the year. If you can’t get it done in time, we recommend pushing it off until after Christmas to avoid unnecessary stress (and potential disaster). ...
This isn’t the best decision in a world where content and conversion rates correlate so strongly. Great content writing services are a valuable commodity. They can help your business in several ways, but it all boils down to lead generation. With fresh ideas and a professional approach, the...
For example, news-focused sites have some of the highest bounce rates in the market, but that’s not a problem per se, as their main goal is to provide a news piece.However, a high bounce rate could indicate other underlying issues on your site that might be affecting your SEO....