As hotel stays plummeted in 2020 at the height of the pandemic, daily housekeeping was one of the first services to be cut, but even as travel revived, it’s not coming back. It’s part of a wider trend within hospitality, fueling the rise of third-party operators. Many hotels are con...
Local SEO is often the key to increasing conversion rates. It works as a local SEO algorithm to target the right audience at the right time. This means you can attract potential customers who are actively and currently searching online for your products or services. Higher visibility in local ...
You can also enter more generic keywords to see their search volumes and better understand which topics, products, or services are more popular in the given region and within a certain timeframe (e.g. within the last 12 months). Use our free Share of Search tool Last but not least, yo...
If I want to increase my click through rates in search I should cater to these people. In the below example we see two examples. The first one is the Great American Beer Festival. Notice their concise yet very effective title tag that contains the event Name, Location, and Date. Now ...
Increased new users by 91% during peak summer seasons. Increased traffic to the main Services page by 25.30% Year-Over-Year Increased traffic to the contact us page by 138% Increased traffic to the Contact Us page by 394.59% over the last 3 months Increased Google Organic Traffic by ...
So by focusing on user experience, you won’t just improve your brand perception and conversion rates; you’ll also attract more visitors in the first place. 18. SEO optimizes your site for mobile Mobile devices account for almost 60% of all web searches and roughly 40% of online ...
Notice the growth rates for each term compared to the start of the time span. When you see a topic with an unusual surge in popularity, you might see it marked as a "breakout" in place of the growth metric. Often, these are newer terms that weren't seeing much interest at the start...
Conducting test and learn, and increasing conversion rates or customer satisfaction as a result of your tests, can have a massive impact on the bottom line.” Where do you recommend that SEOs get started with test and learn? “Before you even get to the test and learn approach, the main...
For example, if branded searches begin surging coupled with high engagement rates following the introduction of a new product/service into the market – then some credit should go towards successfully implementing promotional activities. On the other hand, failure to see anticipated lifts in either se...
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