Additionally, consider aligning your posts with local events or trends to capture attention during high-traffic periods. For example, promote a seasonal sale during the holidays or offer special discounts during local festivals. 6. Track Engagement and Adjust Your Strategy GMB provides insights into h...
Hourly rates are most common among freelancers. However, you can request hourly pay from the employer if you work in an agency or company. The benefit of this is that working overtime or during holidays doubles your income. You must stand out among other employees to attract these incentives...
2. Plan site migrations and other major updates accordingly. On the same note, if you do have plans tomigrate your siteor perform other intensive site updates, now’s the time to make it happen — but only if you can get it completely launched before the holidays. If you launch your ch...
During this time it is necessary for you, on behalf of your company, to boost the spirits of your employees by encouraging them and rewarding them. Remember to thank them for their services and remind them of their importance to your business. Arrange a celebration after the last shipping day...
Local SEO is often the key to increasing conversion rates. It works as a local SEO algorithm to target the right audience at the right time. This means you can attract potential customers who are actively and currently searching online for your products or services. Higher visibility in local ...
Seasonal keywords are keywords bound to a specific time of the year (summer/winter, holidays, annual events). Look at the keyword garden pool in the screenshot above. There are natural spikes during the summer period and lower interest in the winter. You should consider this when creating ...
Even if we managed to rank on the first page, our click-through rates would probably be lower because this is such a competitive term. Click-through rate refers to the number of people who see your search result compared to the number of people who actually click on it. ...
If I want to increase my click through rates in search I should cater to these people. In the below example we see two examples. The first one is the Great American Beer Festival. Notice their concise yet very effective title tag that contains the event Name, Location, and Date. Now ...
Align your pages around local seasons and holidays. For example, feature summer clothing on your Australian site during the autumn/winter season in the US Use relevant images, symbols, and colors that resonate locally. Here’s a very specific example of what we mean. Let’s look at ecommerce...
Want your business to get a bigger piece of the pie during the holidays? In this ebook, learn how to create holiday marketing campaigns that stand out. Link Building for Beginners: How to Get Started Want to build a strong foundation in link building and get the basics right? This guide...