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在比较优劣势之前,先来了解 SEM 和 SEO 的区别。 SEM 是 Search Engine Marketing 的缩写,意思是搜索引擎营销。普遍认为,来源于Google的 Danny Sullivan 于 2001 年首次引用 “SEM ”,用来描述透过搜索引擎带动流量的相关策略。 图片来源:维基百科 但随着时间的推移,业界许多人对 SEM 的定义发生了改变,目前 SEM ...
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SEM (搜索引擎营销) 搜索引擎营销(Search Engine Marketing,缩写为SEM)是一种以通过增加搜索引擎结果页(Search Engine Result Pages,SERP)能见度的方式,或是通过搜索引擎的内容联播网来推销网站的网络营销模式。目前主流的SEM包含:搜索引擎优化(SEO)、关键字点击广告(PPC)及付费收录广告(PFI)。
如果对Digital Marketing 有一点认识的话,相信都会听过SEM (Search Engine Marketing) 和 SEO (Search Engine Optimization)。 两者虽然同样是利用搜索引掣增加流量,而且只是一字之差,但SEO SEM分别其实很大,特别体现在他们两者的优化方向上。差之毫厘,谬以千里,今天让我们说说两者之间的定义﹑分别及常见问题。