Ad Extensions: Take advantage of ad extensions such as site link extensions, call extensions, location extensions, and callout extensions to enhance ad visibility, provide additional information, and improve click-through rates. Ad Testing: Continuously test different ad variations, headlines, description...
Quorais a platform that allows users to ask questions and give answers. And the site ranked in Google’s top three organic positions for almost 1.3 million keywords in the U.S. during September 2023. (According to Semrush’sOrganic Researchtool.) For example, the site ranked third for “h...
For example, if branded searches begin surging coupled with high engagement rates following the introduction of a new product/service into the market – then some credit should go towards successfully implementing promotional activities. On the other hand, failure to see anticipated lifts in either se...
2025 promises no shortage of top-notch conferences on the latest advancements, trends, and challenges in digital marketing. We hope this post helps you find one, two, or three events that are worth your time, money, and attention.
Enseo’s Vanessa Ogle joined Tim Stenovec on Bloomberg Quicktake to discuss the latest hotel and travel trends shaping the summer travel season. Read More » June 17, 2021 Enseo Launches Live, Virtual Front Desk Agent — VERA Through the safety of a touchless screen, VERA enables any ...
Google Trends can also help you spot the seasonality of the keyword. Seasonal keywords are keywords bound to a specific time of the year (summer/winter, holidays, annual events). Look at the keyword garden pool in the screenshot above. There are natural spikes during the summer period and ...
Attending SEO conferences worldwide is essential for those who want to stay current on the newest trends, strategies, and algorithms influencing the
Another tip for when you're finding it hard to reach news websites is to send out press releases during the summer, holidays, or other moments when the amount of real news is relatively low. In these periods, you usually have a higher possibility of getting mentioned. Offline Media While ...
A poor mobile user experience can lead to high bounce rates. And both negatively impact SEO. Here’s why mobile search is so crucial: There are 5.44 billion unique mobile phone users worldwide (We Are Social, 2023) Just under 96% of internet users ages 16-64 own a smartphone (We Are ...
For example, let’s imagine your niche is in marketing and you’re talking about upcoming trends. You would want to create content now (in Summer 2022) because you know that the demand for 2023 will start appearing in August 2022. You need that kind of buffer to be able to build up ...