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User interaction with the page (time on page, bounce rates, and so on) Expertise, authority, and trustworthiness (E-A-T) In just a moment, we’re going to explore that last one (E-A-T) in more detail because it has become very important. For now, it’s enough to know that all...
You also need people to click on your post because the more reads, shares, and likes it has, the more Google sees it’s what people want when they search for your keyword. Google rewards high click-through rates with better search rankings. Need Catchy Blog Title Ideas? Try myfreeAI-Powe...
Many of the female-identifying SEOs we interviewed said women tend to undervalue themselves and need to be more assertive in negotiating prices. “I think confidence and not being scared to charge what you’re worth comes into play for the higher rates,” said digital marketing and content spe...
I want to close with a thank-you note to my favorite, great-hearted neighborhood grocer — a family-owned country store in a rural area. You found me ice during a power shutoff in the midst of a fire, you found me bath tissue during the shortage, and locally-distilled hand sanitizer ...
You can create a robots.txt file in WebSite Auditor — just as you did it with a sitemap. Go toSite Structure > Pages > Website Tools, and chooseRobots.txt: Download WebSite Auditor Optimize page speed and user experience Slow pages bring nothing but low positions and high bounce rates....
A well-executed SEO strategy ensures that your website ranks for high-intent keywords, bringing in visitors who are actively searching for what you offer. This means better-qualified leads, higher conversion rates, and ultimately, a better return on investment (ROI) for your business. ...
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Content marketers generally pick images based on what looks nice, but don’t necessarily think it impacts ongoing conversion rates. If you’re selling a phone, you might have six different angles but never consider which side the viewers want to see. We don’t test that on organic search.”...
(4)Use genuine tactics– The effects of a sudden spike in CTR (just like Rand’s experiment) will only last a short time. When normal click-through-rates return so will your prior ranking position. Use items 1 and 2 for long-lasting results. ...