Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation. M...
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What is SEO? SEO in digital marketing focuses on your site’s presence in search results. Learn more about SEO on this page!
It focuses on layout, colors, and how visitors interact with your site. SEO fine-tunes your site’s content and structure to improve its visibility in search results. What does it mean to rank a website? To rank a website means to assign a numerical value to it based on its relevance...
What is local SEO? Local SEO is the process of optimizing a website to be found in local search results. Local SEO helps you improve search engine visibility for local businesses. Here are some of the local SEO tactics include; Finding local keywords that are relevant to your business ...
What are the three pillars of SEO? As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes frequently in small ways, its key principles...
Ultimately, SEO can deliver a good return on investment. Try Semrush’s SEO Tools with Your Free Account Sign Up Now → How Does SEO Work? SEO works by aligning your website with how search engines define good search results. Search engines use complex processes and criteria to rank results...
While off-page SEO does more to establish trust in your website, on-page SEO is easier to implement, as you have more control over the process. However, it’s important to factor both into your overall SEO strategy. For example, creating a value-packed piece of content for your site ma...
What does an online store need to make money? It's quality goods, excellent customer service and SEO for ecommerce websites.
does at a key moment in the buyer’s journey—and you’re doing it without spending precious ad dollars to deliver your marketing message. Well-ranked content performs 10 times as well as its paid counterpart and gives you helpful insights into audience intent. ...