根据Google发布的《Google 搜索的运作方式(基础知识)》,Google会依据三个步骤产生搜索结果: 检索(Crawling):找出新出现或未被发现的网页 索引(Indexing):解读和分析网页内容,包括文字、图片和影片 排名(Ranking):根据网页与搜索词和搜索者的关联性,在搜索结果展示网页 即使网页的内容丰富实用,但无法被谷歌抓取到,便徒...
最后是排名,搜索引擎根据用户使用的搜索词通过它的特定算法在数据库中找到匹配的相关页面,通过搜索结果的形式展示给用户。 抓取规则(Crawling) 搜索引擎会利用蜘蛛工具抓取互联网上可以抓取到的所有网页信息。可能有人会问蜘蛛工具是什么?互联网上的网站是相互链接的,网站内部的叫做内链,对外的链接叫做外链。这些链接就...
10 blue links(10蓝链):搜索引擎显示搜索结果的格式, 十个自然结果都以相同的格式出现。也就是超链接的格式,通常好的超链接会以蓝色格式显示。 Black hat(黑帽):违反Google指南的搜索引擎优化做法,利用各种方法工具的作弊行为。比如用机器给你的网站在黄赌毒网站上发一堆垃圾外链,就属于黑帽做法。 Crawling(抓取)...
Understanding the different ways you can influence crawling and indexing will help you avoid the common pitfalls that can prevent your important pages from getting found.Ranking: How do search engines rank URLs? How do search engines ensure that when someone types a query into the search bar, th...
Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking 2xx status codes:A class of status codes that indicate the request for a page has succeeded. 4xx status codes:A class of status codes that indicate the request for a page resulted in error. ...
A sitemap is a list of pages on your website that are accessible to search engine crawlers as well as users. Having one makes the process of crawling and indexing your website faster and more accurate, which is preferred by search engines and can boost your standing with them. ...
A sitemap is a list of pages on your website that are accessible to search engine crawlers as well as users. Having one makes the process of crawling and indexing your website faster and more accurate, which is preferred by search engines and can boost your standing with them. ...
Improve your indexing There are many techniques to improve Google's ability to understand the content of your page: Prevent Google from crawling or finding pages that you want to hide using the noindex tag. Don't noindex a page that is blocked by robots.txt; if you do so, the noindex ta...
Search engines work by crawling, indexing, and ranking content on the internet. Here’s what each process involves: Crawling: Search engines use automated programs called bots or crawlers to explore the web and discover content. They primarily followhyperlinksto find new pages. ...
Technical SEO:Assisting Google’s Bots in crawling and indexing a website by creating an XML sitemap, making it mobile-friendly, categorizing pages, and more. Local SEO:Creating a focused strategy to target local audiences through Google My Business, reviews, voice search, local keywords and more...