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Email content refers to everything from the words, images, GIFs, templates, links, preheader text, subject lines, and from addresses you use in your emails. All of this content can either help or hurt your reputation. You can build a good reputation over time if you regularly send engaging...
The drop in Click-to-Open rate could also signal that messages are too generalized. This is where larger, more sophisticated senders have the upper hand. Senders who are able to add more personalization have a better chance at getting those messages opened. People will check email on almost ...