With this in mind, it's not hard to imagine a prospect buying solely on emotion and then justifying it as a "rational" decision later on. Emotions, then, should be of prime importance to salespeople. If your pitch doesn't hit an emotional high note, your chances making a sale diminish ...
Replicating and extending Study 3's results, women's negative emotions was the mediator. The present study has practical implications for marketers because it suggests that "sex does not sell." In addition, considering both the psychological damage and practical inefficacy of sexualized ads, our ...
The article presents the author's insights on the promotion of the benefits and attraction of the emotions of the buyers surrounding a product. Topics disc... West,Meghan,S. - 《Manufacturing Engineering》 被引量: 0发表: 2016年 Going public: sell the sizzle or the steak? "October 1990."...
故答案为Memorableadvertisingcanappealtoouremotionsorcanbeconnectedtoourownlives.(2)细节理解题。根据第二段So,onewaytomakememorableadvertisingisbyaddinganemotionalorpersonalaspecttothemostimportantpartoftheadvertisement.(因此,制作令人难忘的广告的一种方法是在广告的最重要部分添加情感或个人方面。)以及最后一段...
Today’s technology and the sales shift towards honest, innovative products makes selling enjoyable and successful. By knowing your products and services, believing in them and using your emotions to leverage them, your sales will triumph — as will your reputation as a professional.Get...
But don't worry, it's not just emotionally positive ad campaigns that get the clicks (though they spread more easily, which is good for brand awareness). Negative emotions, such as fear and sadness, can also elicit responses in potential customers as well. ...
Contrasting this is the soft-sell advertisement, which lacks any sense of urgency, appeals to emotions and is indirect in its approach. In fact, some soft-sell ads are so indirect that they don't even attempt to persuade the audience to make a decision. Instead, they may discuss the prod...
a face detection model and an emotion classification model. The face detection model discovers the presence or absence of a face in a frame of a video stream. The emotions classifier then determines the probability that a face is exhibiting any of thesix basic human emotions: happiness, sadness...
Utilize a unique eCommerce template and choose colors and fonts that match your branding and emotions you want your art to convey. You can even start a blog if you want to connect with your customers and share your ideas about the art world. ...
A soft sell is designed to attract potential customers rather than push them away. It appeals to the emotions of the consumer and attempts to trigger feelings that compel them to make a purchase. It can take into account the potential customer's needs and may help build a relationship that ...