1. (a) List and discuss themajorbases for segmentingconsumermarkets. Answer: Bases forConsumerMarketSegmentation: There are number ofvariablesinvolved inconsumermarketsegmentation‚ alone and in combination. Thesevariablesare: GeographicvariablesDemographicvariablesPsychographicvariables...
Many studies abroad proved difficult as the demographic characteristics of the green consumer market segmentation variables. 国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。 www.fabiao.net 3. Research on Using Benefit Segmentation Variables in Segmenting Consumer Markets 利益细分变量研究与消费...
7.Research on Using Benefit Segmentati on Variables in Segmenting Consumer Markets;利益细分变量研究与消费者市场细分 8.The market subdivides causes the market mainly to divide into thedifferent small part.市场细分导致市场主要分成不同的小部分。 9.A Research on Optimization of Real Estate Market Segm...
Develop regional marketing programs Presented by Zhou Yanfeng Business School, Zhongshan University Segmenting Consumer Markets: Demographic Segmentation Consumer patterns often follow their demographics Most popular method Easier to measure than most segmentation variables Needed for market size and access ...
15、nsumer demographic variables in consumer marketsmarketsIn each group, what do people In each group, what do people share in buying and consuming a share in buying and consuming a product? product? Psychographic segmentation divides a population into groups on the basis of personality, values ...
3.Research on Using Benefit Segmentati on Variables in Segmenting Consumer Markets;利益细分变量研究与消费者市场细分 4.The market subdivides causes the market mainly to divide into thedifferent small part.市场细分导致市场主要分成不同的小部分。 5.A Research on Optimization of Real Estate Market Segm...
Markets, Market Segmentation, and Consumer Behavior - ScienceDirectchapter 2 - markets, market segmentation, and consumer behaviorTom HutchisonRecord Label Marketing (Second Edition)
Requirementsforeffectivesegmentation Copyright©2009PearsonEducationSouthAsiaPteLtd 7-2 SegmentingBusinessMarkets •Consumerandbusinessmarketersusemanyofthesamevariablestosegmenttheirmarkets.businesscanbesegmentedby:Geographicallydemographically(industry,companysize)benefitssoughtuserstatus,usagerate,and...
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5.1.6 Bases for Segmenting Business Market The business market can be segmented with some variables that are employed in consumer market segmentation, such as geography, benefits sought, and usage rate. Yet business marketers can also use several other variables. The major segmentation variables for...