The article discusses the use of electronic mail (email) segmentation to improve email marketing. According to the author, segmenting allows to improve inbox deliverability, reduces spam complaints and increases subscriber engagement. The author adds that segmenting the lists of names to which online ...
"Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, whi...
Email segmentation may sound like one of those things everyone venturing into email marketing should already know. However, many marketers are ignoring this tactic, and some others don’t understand how it can improve their marketing results. When you are already getting respectable results with your...
This figure is an estimate based on ecommerce revenue attributed to Omnisend US merchants using paid plans for email, SMS, and push campaigns & automations in 2023 and 2024, representing a two-year average. Actual results may vary depending on individual circumstances, market conditions, region, ...
FAQ How does segmentation with Selzy work? Which segmentation criteria should I choose? How to automate segmented campaigns? Grow your business smarter with email marketing segmentation Show that you care — only send what matters. Try it for free ...
It’s 2025, and email marketing isn’t slowing down. Statistics show that by 2025 active email users are expected to reach 4.6 billion. If this doesn’t convince you enough, here’s another interesting fact: 81% of small businesses rely on email marketing for customer acquisition, and ...
For you to effectively utilize customer lifecycle segmentation for email marketing, you need an email list. If you already have one, you can start the segmentation process immediately. If not, you need to use various lead-capture tactics to collect prospects’ email addresses and build an email...
In earlyemail marketing, segmentation was seen as an advanced feature that only expert email marketers used. But today, that’s changed. Virtually anyone can segment their audience using easy tools. For example,Adobe Marketo Engagehelps you intelligently build customer segments based on real-time ...
This also builds a rapport with your subscribers, so they’re also more likely to engage with email surveys, read newsletters, and engage with other emails that may not be as focused on direct marketing. Email segmentation makes your email channel better for email marketing and more useful for...
Email marketing segmentation aims to create content that's more relevant to your audience based on the criteria you set. For example, if you sell pet products, you might create two segments—cat and dog parents. Email segmentation relies on your ability to create different content for each cate...