The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). 它的名字其实是指饮料所用的两种成分,分别是coca叶字,还有kola果(咖啡因的来源)。 后来,它们为了对称,把kola的k改成了c,变成了coca cola. 而上世纪20年代,可口可乐进入中国的时候,一开...
The integrated marketing communications strategy of Coca Cola provides a useful case study of how to approach turning conversations into transactions by use of Facebook, Twitter, YouTube, mobile apps, and social gaming (to name a few). This case study looks at how Coca Cola’s advertising stra...
A series of journalism conferences on obesity received covert funding from Coca-Cola. Paul Thacker investigatesIndustry money was used to covertly influence journalists with the message that exercise is a bigger problem than sugar consumption in the obesity epidemic, documents obtained under freedom of ...
Three people have been arrested for trying to sell Coca-Cola company secrets to PepsiCo, according to the US Department of Justice. Two men of Georgia and one man of New York City have joined in the trick to sell the Coke secrets to opponent Pepsi for $1.5 million. In May, PepsiCo ...
This is the reason why Coca-Cola directed this story. People's loyalty to Coca-Cola is not due to taste, but the mysterious feeling behind the story behind the taste. People are used to drinking Coca-Cola. People are used to feeling this mystery in Coca-Cola and enjoying the mystery. ...
Coca-Cola's formula is not really so much of a secret that only two men each know half of it.
Coca Cola is a good example. I know many Coca Cola drinkers who refuse to try competitor sodas. They are devoted customers of the brand, maybe because they are intrigued by its trade secret. It might make them feel that this brand is unique among all others. ...
A name can either make or break a product – think about it: would “Coca-Cola” still have become such an international success if they had named it “Brown Sugar Water”? Probably not. Packaging That Pops: The Visual Feast of Food Branding ...
Coca-Cola's madness most consumers want to know the secret of success. 翻译结果4复制译文编辑译文朗读译文返回顶部 Internal Server Error The server encountered an internal error or misconfiguration and was unable to complete your request. Please contact the server administrator, sysadmin@babylon.com and...
14、Coca Cola’s secret is saved! Three people have been arrested for trying to sell Coca-Cola company secrets to PepsiCo, according to the US Department of Justice. Two men of Georgia and one man of New York City have joined in the trick to sell the Coke secrets to opponent Pepsi for...