其中，搜寻品（search goods）是消费者在购买前能够直观判断其质量的商品。例如，购买一台电视，我们可以通过屏幕分辨率、品牌口碑等信息，自行评估产品质量。在这种情况下，销售者（即生产商）无需刻意隐藏信息，因为他们知道消费者有能力自行甄别，因此，生产者和消费者之间的信息对称性极高，质量信息清晰透...
搜寻品是指消费者在购买商品之前通过自己检查就可以知道其质量的商品。对于搜寻品而言，生产者（假定生产...
商品可分为三大类:“search goods”可对比挑选的商品;”experience goods”只有消费后才能知道好坏的商品; “credence goods”信任购买而且消费后无法即时判定好坏的商品...Groupon是互联网有史以来上成长最快的公司,上市第三年营收10亿美金...“团购优惠是最便宜的广告”商家说。 ...
(1995), "Advertising and information: an empirical study of search, experience, and credence goods", Journal of Economic Studies, Vol. 22 No. 2, pp. 33-43.Ekelund, R., Mixon, F., and Ressler, R. (1995), "Advertising and information: an empirical study of search, experience and ...
Advertising and information: An empirical study of search, experience and credence goods Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising... RBE Jr,FG Mixon,RW Ressler - 《Journal of Economic Studie...
However, the intermediary may reduce search efficiency when firms are differentiated only horizontally, when they sell experience or credence goods, or when the intermediary is biased (possibly due to vertical integration). 展开 年份: 2018 收藏 引用 批量引用 报错 分享 ...
The British used the profits from the sale of opium to purchase such Chinese luxury goods as porcelain, silk, and tea, which were in great demand in the West, while addiction to opium… Read More post-World War II In history of Europe: Planning the peace Britain received $3.75 billion, ...
Consumers are always contemplating the “worst case” before any purchase, so they tend to gravitate to those negative reviews which lend credence to their fears. Everyone fears being scammed online, or being sold a bad bill of goods. One negative review can send customers elsewhere. Monitoring ...
I will mention the boy Credence who continues to have a central role in the struggle between the hero and the villain, even as his background remains a mystery. Similarly, Newt’s brother and partner, the snake-woman Nagini, and other new and old characters hint at an obscure p...
China' s refusal to devalue its currency in the aftermath of the late 1990' s crises in East Asia—much appreciated by its neighbors and Washington at a time when the yuan seemed overvalued—adds credence to Beijing' s insistence that it prizes stability when it comes to exchange rates, not...