is when you type in a search for a major brand, or even a registered trademark, and competitors can bid to buy a spot higher than you, under your own brand. Imagine looking in the white pages of your phone book and right above the listing for...
If I search Google for *pizza* they localize those search results for that 1 word query and put a huge map right inthe organic search results, just below the 3 ~ billion dollar brands (Pizza Hut, Dominoes, + Papa Johns) in the pizza delivery market. Wezley November 8, 2009 - 9:19pm...
type="SearchResult"> <Name>Pizza Hut</Name> <Point> <Latitude>47.5100479125977</Latitude> <Longitude>-122.354515075684</Longitude> </Point> <EntityType>Restaurant</EntityType> <Address> <AddressLine>1517 SW 104th St</AddressLine> <AdminDistrict>WA</AdminDistrict> <CountryRegion>US</Country...
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Change your search up a little (like this one for “pizza hut”) and the search engine result page (SERP) changes with new information.Now you know how Google’s search engine really works.While you don’t need to be an expert, understanding the basics like this can help you better ...
Search engines are smarter today than ever before. A few years ago, a search for “pizza” would result in a predictable mixture of restaurant websites, directories, review sites like YELP, and blog posts about the top pizza places in Boston. ...
You have to have a value proposition different than Pizza Hut/Papa Johns/etc: maybe the pizza at your restaurant is meatier/cheesier/better crust/whatever better than the competitors. The same goes for content: if you want to launch a new website, you need to have a value proposition ...
Pizza Hut says: “If 2 million pizza were hours of YouTube content, there would be 228 years of viewing pleasure. If pizzas were search queries, Google would serve up the entire day’s worth of pizza in just 2.8 seconds. If we gave 1 pizza to every new Twitter user, we would run ...
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