Xander Bennett has succeeded where many before him have failed (looking at you, Aristotle), managing to condense centuries of storytelling wisdom into clear, insightful, tweet-sized chunks of brilliance. A great primer for hacks of all stripes, and anyone in the business of telling better stories...
To read this ebook ona mobile device(phone or tablet) you'll need to install one of these free apps: Ebook Reader (recommended) PocketBook (iOS/Android) Bluefire Reader (paid app) To download and read this eBook ona PC or Mac: