More than 120 years ago, Jerome Monroe Smucker was selling apple butter from a horse-drawn wagon in Ohio, where The J.M. Smucker Co. is still based. Its longtime successful advertising slogan was “With a name like Smucker’s, it has to be good.” Beyond fruit spreads, its brands incl...
Speakers: Patrick LeMieux (University of California, Davis), Stephanie Boluk (University of California, Davis), Edmond Chang (Ohio University), Ari Gass (Drexel University), Richard Lemarchand (University of Southern California), Allison Yang Jing (Initium Media) Location: Room 3014, West Hall Pa...