Based on this, this paper studies a series of challenges faced by scene marketing in the e-commerce era: difficulty in obtaining traffic, excessive experience consumption and small supervision of enterprises. Starting from the marketing strategy, this paper explores how to realize the effective use ...
Through “Way of Wade,” Li-Ning’s long-term collaboration with NBA All-Star Dwyane Wade, Li-Ning has found success intranslating hype from its association with an elite athleteto a sub-label of coveted clothing, sneakers and accessories, similar in strategy to Nike’s Jordan line and Unde...
December 21, 2023 marketing campaign in China, xiaohongshu On the 17th of July 2023, the Chinese social media platform Xiaohongshu launched the “100 Stores Exploration Plan” (100家探店计划), which will end on the 31st of December, 2023. This event was launched in several big cities li...
In the YouTube video I mentioned earlier, Leonard Bernstein points out that in one disorienting passage in this movement, the composer uses 11 different tones – every note in the chromatic scale except for G, the tonic on which the movement is grounded. He notes that this is a technique t...
First – Investing in China is investing in the future of growth. We already have a very well-developed network on the ground here in China – with a strong portfolio of brands, together with locally based Research & In...
the former Director of Strategy at Clipper Coin Capital, an expert in the FinTech area. Firms then have access to capital, a skilled workforce, governmental support, and the world’s 2nd largest economy – which means that carving a niche in the market is plausibly attainable for firms with...
XIE P X, QU M, FENG J J, et al.2022. Review and prospect of research on Chinese labor relations in the new era based on the perspective of the subject of labor relations[J].Human Resources Development of China,...
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we can complete the development of the enterprise resumption platform in 24 hours, and continue the lifeline of the enterprise, and complete the construction of the emergency material supply and marketing platform in 72 hours, helping the citizens to win the battle to ensure the supply of masks...
Butler, B., Sproull, L., Kiesler, S., & Kraut, R. (2002). Community effort in online groups: Who does the work and why.Leadership at a distance: Research in technologically supported work, 1, 171–194. Cao, M., Zhang, Q., & Seydel, J. (2005). B2C e-commerce web site qualit...