environment marketing scanning marketers incomes availaibility By: Agung Utama Kotler on marketing : “ Today, you have to run faster to stay in the same place”. Successful companies take an outside-inside view of their business. They recognize that the marketing environment is constantly presenti...
【行业精品资料】Chapter 1Marketingin the Twenty-first CenturyMarketing ManagementTenth EditionObjectivesanizationTasks of MarketingMajor Concepts & Tools of MarketingMarketplace Orientations
Scanning-the-Marketing-Environment Objectives Tracking&IdentifyingOpportunitiesintheMacroenvironmentDemographic,Economic,Natural,Technological,Political,&CulturalDevelopments ©2000PrenticeHall MacroenvironmentalForces WorldtradeenablersAsianeconomicpowerRiseoftradeblocsInternationalmonetarycrisesUseofbarter&countertradeMovetowards...
1、MARKETING MANAGEMENT12th edition,3 Gathering Information and Scanning the Environment,KotlerKeller,3-2,Chapter Questions_1,What are the components of a modern marketing information system? What are useful internal records? What is involved in a marketing intelligence system?,3-3,Chapter Questions_...
Themarketingenvironmentconsistsofexternalforcesthatdirectlyorindirectlyinfluenceanorganisation’sacquisitionofinputs(human,financial,naturalresourcesandrawmaterials,andinformation)andcreationofoutputs(goods,services,ideas).TheMarketingEnvironment Themarketingenvironmentisdynamic,creatinguncertainty,threatsandopportunitiesfor...
3.1 Environmental Scanning Environment: everything around us. Business environment: Sum total of all the forces surrounding & influencing the life and development of the firm. Environmental scanning is the monitoring, evaluating, and disseminating of information from external and internal environment to ...
chapter3_environment_scanning_and_industry_analysis Chapter3environmentscanningandindustryanalysis WhyExternalAnalysis? Externalanalysisallowsfirmsto: discoverthreatsandopportunitiesseeifabovenormalprofitsarelikelyinanindustrybetterunderstandthenatureofcompetitioninanindustrymakemoreinformedstrategicchoices...
Scanning the Marketing Environment MacroenvironmentalForces •Openingof“new”markets•Emergingtransnationalfirms•Cross-borderstrategicalliances•Regionalethnic&religiousconflict•Globalbranding 2020/5/19 DemographicEnvironment WorldwidePopulationGrowth PopulationAgeMix EthnicMarkets EducationalGroups HouseholdPatterns...
Scanning the Marketing Environment Objectives Tracking&IdentifyingOpportunitiesintheMacroenvironmentDemographic,Economic,Natural,Technological,Political,&CulturalDevelopments ©2000PrenticeHall MacroenvironmentalForces WorldtradeenablersAsianeconomicpowerRiseoftradeblocsInternationalmonetarycrisesUseofbarter&countertradeMovetowards...
scanning the marketing environment McGraw-Hill/Irwin MacauUniversityofScienceandTechnology LEARNINGOBJECTIVES(LO)AFTERREADINGCHAPTER3,YOUSHOULDBEABLETO:LO1 Explainhowenvironmentalscanningprovidesinformationaboutsocial,economic,technological,competitive,andregulatoryforces.Describehowsocialforcessuchasdemographicsandculturecan...