Global Partnerships Strategy Samsung Mobile engaged the Global Strategy Group to create a framework for developing marketing partnerships with leading global companies. The team worked side-by-side with key members of the Mobile Marketing organization to develop and pitch partnership proposals. The intende...
Econometrics gives marketing commercial currency but is it being overused? Samsung’s mission to make its marketing more scientific Santander CMO: Martech is oversold, but it’s marketers’ fault Samsung sees smart homes as a ‘gamechanger for loyalty’ Diageo’s CMO on how marketers can su...
Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements profitably (Chartered Institute of Marketing) In other words the essentiality/ fundamentals of marketing approach is to create/ produce a product, according to the needs/ requirements of the ...
Pricing strategy based on competition is a part of Samsung marketing strategy. Samsung has not succeeded in becoming the leader in other product categories. Samsung is a trustworthy brand even in the ‘home appliances’ segment. To prevent the flanking attacks from its competitors in the market it...
Image: Visual China BEIJING, January 10, 2022 (TMTPOST) — South Korean multinational giant Samsung Electronics has set up a dedicated team within the company to study the Chinese market and relevant marketing strategies, Chinese news outlet Cailianshe reported. ...
We’re more than technology. Every role at Samsung presents a new opportunity to make a lasting, global impact. Marketing Our Marketing teams bring our technology to life in the marketplace, shaping our brand through strong storytelling in partnership with the best creative and strategy agencies ...
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to b...
BEIJING, January 10 (TMTPOST) — South Korean multinational giant Samsung Electronics has set up a dedicated team within the company to study the Chinese market and relevant marketing strategies, Chinese news outlet Cailianshe reported. The new team will be spearheaded by top executives from the ...
Samsung’s exceptional management and continued introduction of innovative products, such as smartphones, TVs and more, and its global brand marketing strategy played a significant role in this result. Samsung Electronics has become the #1 mobile phone corporation with its GALAXY S4 and GALAXY Note ...
Junehee Lee Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics Every year, wireless networks become more complex with the rise of advanced technologies and various combinations of multi-party solutions. What were once basic cellul...