Well, this is far from the truth, even if you are the only person working for your company, you can benefit from creating and implementing a marketing plan. What can a well thought out marketing plan bring to a business? Well, aside from making sure the company has a cohesive vision, a...
CHILLED BEVERAGES You are consulting for the manager of a division of a large consumer products company. Her division produces fruit juices in three forms, all marketed under the same name: chilled (found in the milk section of the supermarket, usually), juice boxes, and frozen concentrate. ...
Some features of free versions are disabled. We display advertising in strategic locations within the game so users are not bothered or distracted by the ads. For example, a soda company may pay for a sponsorship to embed their name as a clickable (tappable) billboard that appears as if it...
Many people have a mistaken concept of what makes a press release successful. They think it was successful if the media printed their press release word-for-word. But that’s not really the goal of a press release. A press release is designed to get a journalist to write their ...
But there's an even bigger opportunity here: Supply chain improvements are good for the bottom line, but they can be even better for the top line. Getting the supply chain right can give a company a tremendous competitive advantage, and sometimes that advantage is enough to overturn an ...
Boilerplate information refers to a set of text that remains consistent across press releases. It doesn’t change for each new product announcement or service launch. Ideally, this section should briefly introduce who your company is as well as its primary functions or areas of expertise, and...