and our moms always had us in new sneakers. Of course, that stopped as we got older and our shoes got more expensive. Thankfully, I have some older cousins who were in high school at the time and they’d always give me hand-me-downs: the shoes they wore to school...
Fans of the brand, including SEVENSTORE’s Macdonald, are keen to stress that Salomon’s collaboration strategy is only part of the story. “The collaborations add the icing on the cake to the brand,” he adds. “But for me, it’s all about the inline product and the iconic franchises...