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Sales presentations are sometimes perceived as boring or annoying. Actually, they can be one of the most effective pieces of collateral—if your sales reps are properly trained. For instance, what brochure, flyer or ebook could be more convincing than this? (Watch how sales come pouring in…)...
5. Don’t crowd the message. Also known as — don’t word vomit. We’ve all gotten mailers containing a 30-year history of the company, every possible feature they offer, 18 coupons, and headshots of their 40-person team. Don’t be this company. Keep things simple and purposeful. O...
Years ago, buying decisions were made based mostly on price, word-of-mouth feedback, and advertising — and they all took place in stores. Now, a consumer can be influenced by a variety of other factors, and may make buying decisions without ever setting foot in a physical store. When ...
We go into WHY and what to do with the guest list in your Key2A Host Training (and it is explained in the $1000 Party System) but for now take my word for it and GET the GUEST LIST! In a nutshell, it enables you to send the invitations out in plenty of time. Also, it gives...
Also known as — don’t word vomit. We’ve all gotten mailers containing a 30-year history of the company, every possible feature they offer, 18 coupons, and headshots of their 40-person team. Don’t be this company. Keep things simple and purposeful. Once your prospect picks up the ...