Sales & Marketing Management Magazine ArchiveSales & Marketing Management magazine is written for sales managers who want to drive extra performance. Each issue contains articles on sales management skills; get
Herb Niles on sales and marketing managementHerbNiles
Getting a grip on sales and marketing is crucial for any business that wants to thrive today. Sales is all about directly selling your product or service to customers. Marketing, on the other hand, uses various strategies to make people aware of and interested in what you offer. Think of s...
Strategies and tools used to create more effective marketing content, shorter sales cycles, generate more accurate leads, and close more deals.
Sales compensation design and management Leadingsales compensationplans create a strategic advantage for the business by leveragingdata-driven insightsto incent specific seller behaviors that will advance sales strategy. Gartner can help you build strategically effective sales compensation programs that attract...
Not allsales and marketingsoftware will be social selling-ready. However, the best tools let you connect your favorite social networking and analytics apps to let social data flow seamlessly across your business. For example, thePipedrive Marketplacehouses more than 400 third-party apps and integrat...
Tags: B2B, bb2e, Business Analyst, Business model, Business processes, Churn, Cloud, Content Marketing, Content selling, Cost of Acquisition CAC, Cost of Sale, CRM, Customer, Customer Relationship Management, Data, Freemium, Full Cycle Customer, Growth, Internet Channels, Internet Marketing, Life...
Lars Fiedler examines the findings of our recent research “The Art of Personalization— Keeping it Relevant, Timely and Contextual” and highlights several key areas that should help retailers guide the development of their personalised marketing strategy. Read article on Essential Retail A ...
The purpose of this paper is to examine the impact of CEO endorsement (measured by the presence of a CEO quotation in a press release) of sales and marketing leaders on firm performance when the organization has a heavy marketing emphasis. Our study on over 800 appointment announcements shows ...
Sales management control systems (SMCSs) are designed to align salespeople's activities and actions with organizational objectives. This article reviews and synthesizes over 50 SMCS articles published in sales, marketing, and management journals over the past 30 years. We begin by building a ...