James White, president of Safeway's Lucerne Foods division, said the house brand is "democratizing" the organics market by "making organics available for everyone." He said both lines represent a "great-tasting, highest-quality, more-affordable option [than established organic brands], which allow...
James White, president of Safeway's Lucerne Foods division, said the house brand is "democratizing" the organics market by "making organics available for everyone." He said both lines represent a "great-tasting, highest-quality, more-affordable option [than established organic brands], which allow...