At Rule of 3, we uncover and amplify the big idea that ignites your brand. From inspiration to finished production, we craft: traditional advertising, digital and social content, video, experiential ideas, web design, email marketing and internal campaig
Rule of Three.' Evidence suggests that 3 volume-driven competitors eventually emerge to capture between seventy to ninety percent of a given market. The theory talks of existence of either generalists, or specialists that thrive to succeed in this competitive environment. Any loose strategy will ...
“There're three things extremely hard: steel, a diamond, and to know one's self. ”- Benjamin Franklin “Life, liberty, and the pursuit of happiness”–the American Declaration of Independence“A Mars a day helps you to work, rest and play.” - Mars advertising slogan since 1959正好三...
many elements to keep track of. Hence, the rule of three: a principle that suggests that things arranged in threes are more satisfying, effective, and memorable than other numbers. This principle is used in various forms of communication, from storytelling to public speaking, advertising, and ...
Use three words that work together to convey a single concept. This is called a hendiatris and is especially useful for advertising slogans and speechwriting. Think, “Veni, vidi, vici” (I came, I saw, I conquered) and “Friends, romans, countrymen,” both from William Shakespeare’s ...
President Barack Obama speaks frequently in sets of three, his “Yes We Can” speech included more than a dozen triples. Successful advertisements: A Mars a day helps you to work, rest and play –Mars Advertising slogan Stop, look and listen –Government Public safety announcement ...
2.To rest or sleep:"We roosted high on a hill with a bottle of cheap wine and a blanket"(Julie Auer). Idioms: come home to roost To have repercussions or aftereffects, especially unfavorable ones:The consequences of your mistake will eventually come home to roost. ...
Use three words to express a single idea. While this device works well in storytelling (using 3 adjectives is often stronger than just one), hendiatris is especially effective for advertising slogans, taglines, and speeches. Dark, cold, and dingy ...
The search term, “Literary exploration of lesbian desire” yields three pages of results for pornography, erotica, and sexually explicit pictures. This perception of lesbianism as erotic extends throughout mainstream society, with images of lesbianism targeted to heterosexual men in advertising, film,...
Intense competition may push companies to continuously increasing sales by advertising, fostering a tendency to overconsumption and materialism (Moore, 2005). Competition may also under- mine honesty, as the mobility and short-term focus that competition induces crowd out long-term commitments and ...