Purpose Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-...
aWhat are the components of a viral marketing campaign?[translate] a我生气了 I was angry[translate] aContains new generation of synthetic wax, fluorine polymers and Nano anti-UV hi-tech. 包含新一代的综合性蜡,氟素聚合物和Nano反紫外高技术。[translate] ...
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly shaped by media reports of police brutality...
Purpose - This study explores the individual and joint effects of operations, marketing, and logistics functions on the level of business performance. The main purpose is to test whether the business performance achieved when logistics function is in complete coordination with operations and marketing ...
A Hausman,RP Bagozzi - 《Journal of Business & Industrial Marketing》 被引量: 138发表: 2006年 The Theory of Emotions in Marketing To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theore... MH...
Influencer marketingis the process a business uses to market its products or services through individuals that are capable of sharing information about the brand with their target market. This process is also referred to asdigital marketing. Social media users are not uncommon to the process of com...
business model innovations and the growth in the number of suppliers of goods and services, to dealing with the increasingly digital nature of their constituents and the changing attitudes and behaviors of industries and consumers. we then identify opportunities for leaders of regulatory agencies to...
When consumers believe that a brand’s identity aligns with their own, it enhances their connection to the business and increases their likelihood of making repeat purchases (Dennis et al.2016). For instance, Patagonia emphasizes its eco-friendly practices and reducing its carbon footprint. This ...
Today’s retail brands can construct their marketing strategies around consumer aspirations to boost sales by thoroughly studying why their customers buy, instead of focusing on passing trends and viral marketing strategies.
Salesperson:A digital marketing expert specialized in the tech industry and viralmarketing campaigns. Client:Marketing Director of the startup, focused on a successful launch and rapid market penetration. Scenario: Introduction:The salesperson details their experience with tech startups and previous succes...