The work approaches the features of collecting and using information in retail commerce, as well as the characteristics of the marketing research in this area of activity. In a successful retail distribution field, the information must move freely and efficiently between the three main parts of ...
THE ROLE AND IMPORTANCE OF THE RELATIONSHIP MARKETING AS A FACTOR FOR SUCCESS IN BUSINESS ENTITIES VizioneKANTARDJIEVA, MarinaTRIPUNOSKI, MirkoASHTALKOSKA, Irena
The role and importance of emotional appeal in advertising and marketing to influence consumer decision process 来自 ResearchGate 喜欢 0 阅读量: 32 作者:S Beg,MS Abdin 摘要: The current research used McDonald's data to explore the relationship between advertising quality and sales growth. Based ...
Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business.The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the...
PDF 引用 收藏 共1个版本 摘要原文 This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand ...
These marketing skills are then used as independent variables in an attempt to discriminate between successful and unsuccessful firms measured in a variety of ways. This is an attempt to measure the importance of marketing skills to small businesses....
Explain the marketing concept Identify and describe an organization’s value proposition Explain the importance of managing the customer relationship Explain the factors that influence customer decisions Explain the consumer buying process What Is Marketing?
Marketing co-operatives can strengthen countervailing power of producers and help to co-ordinate (agricultural) supply chains. According to many authors, one of the means of increasing the competitiveness of co-ops can be traced back to trust and informal connections existing between the members and...
complete and credible surveys, resulting in a response rate of 63.72%. This response rate underscores the willingness of the participating firms to contribute to the research, reflecting the relevance and importance of our study in their context. Table1outlines the demographic characteristics and ...
Instead, the focus shifted to Lim, who reacted to the risk of losing followers and influence by retracting and obliquely apologizing for her post. This and similar examples suggest the need for some congruence between the brand and the influencer for the marketing effort to work. But in...