ROLE AND IMPORTANCE OF MARKETING STRATEGY FOR THE DEVELOPMENTOF TOURISMZafarbek Safibullayevich AbdullayevShohruxbek Nurmuxammad o'g'li Irisboyev
Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business.The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the...
Learn what marketing ethics is. Understand why marketing ethics is important, and review levels of ethical development. Discover the role of ethics...
Digital interactions about destinations significantly affect tourist decision-making intentions and success (Ketter, 2018). These effects increase the importance of online digital interactions and media in destination marketing (Bae & Chang, 2021). Bagozzi and Dholakia (2006) and Ramkissoon (2021) ...
These marketing skills are then used as independent variables in an attempt to discriminate between successful and unsuccessful firms measured in a variety of ways. This is an attempt to measure the importance of marketing skills to small businesses....
View PDFHighlights Abstract Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen enormous growth; this paper explores their salient characteristics, the role of marketing in helping DBPs succeed, and important research topics for theory and practice. A new ...
and the empirical results show that knowledge exploration and knowledge exploitation play a mediating role in big data analytics capabilities and social innovation, further emphasizing the importance of knowledge management in big data analytics capabilities and innovation (Mikalef et al.,2019). Big data...
Volume 2 | Issue 2 | December 2009 | 215-240 given the importance of functional interactions for implementation success (Chimhanzi and Morgan 2005). Finally, the majority of implementation stud- ies has acknowledged that the changing content of strategy holds few clear implications and has conse...
Plus, happy customers become brand advocates, spreading positive word-of-mouth and bringing in new business without you having to lift a finger. 2. Boosts Profitability To understand the importance of customer retention, let’s begin by talking about numbers. ...
Over the last years, public engagement has become a topic of scholarly and policy debate particularly in biomedicine, a field that increasingly centres around collecting, sharing and analysing personal data. However, the use of big data in biomedicine po