HalpernMarceloMehrotraAjay K.Computer LawyerJ. Halpern and A. K. Mehrotra, The tangled web of e-commerce: identifying the legal risks of online marketing, The Computer Lawyer 17 (2000) 8-14Internet sources: 7. The Tangled Web of E-commerce: Identifying the legal risks of online marketing...
Chances and Marketing: Creativity protocols and methodologies tend to be time consuming if applied manually. This paper presents how innovation support technologies can be applie... H Tamura,X Llora,DE Goldberg,... 被引量: 1发表: 2004年 加载更多研究点推荐 Online-Marketing Corporate Blogs ...
The stochastic nature of marketing implies that (1) even when both firms invest the same amount of money aiming to enhance product valuations by the same level, there will be a variety of (posterior) vertical differentiation scenarios where the consumers could value either firm’s product as ...
You’ll be surprised to learn how customer opinions can boost, or break, your business! Online reviews should become yourkey marketing focus. Like it or not, your customers, clients, or patients are sharing their feedback with potential buyers. ...
According to a 2018/2019 survey, nearly 60 percent of students between the ages of eight and 18 surveyed in Costa Rica stated to have uploaded cell phone photos to the internet, making this the most common risk activity among Costa Rican users of this ag
As Chinese is the only official language in China, any company in China is officially registered with its name in Chinese only. In its daily operation, on the other hand, a company can freely use its English name for ...
Digital media provide increased opportunities for both marketing and social transmission of risky products and behavior. We briefly review what is known about adolescent exposure to favorable presentations of addictive substances, such as alcohol, tobacco, and marijuana, as well as behaviors such as gam...
The new marketing intermediaries--a multiple case study of three new e-business models. The past few years have seen a dramatic rise in the use of affiliate relationships to drive Web-based sales. Through this model businesses actively market other business' products and services and in exchange...
we think of risks in terms of bad things that could happen, for example, a hurricane delaying a construction project. However, risks can also be positive and lead to greater opportunities, for example, a marketing campaign so successful that customer response overloads the ...
Dorie Clark is a marketing strategist and keynote speaker who teaches at Duke University’s Fuqua School of Business and has been named one of the Top 50 business thinkers in the world by Thinkers50. Her latest book is The Long Game: How to Be a Long-Term Thinker in a Short-Term World...