Martin’s previous World Cup song, 1998’s “La Copa de La Vida (The Cup of Life,)” propelled the Puerto Rican singer into the global spotlight. In 2010, the official FIFA World Cup anthem was Shakira’s worldwide hit “Waka Waka” with South African group Freshly Ground. It sold 1.7...
The success of his 1997 single, 'Maria'; The different marketing approaches being utilized by Sony; Martin's song 'La Copa De La Vida' to be the theme of the 1998 World Cup soccer championship in France. INSET: U.S., Latin America take ballad approach.Lannert...
Martin’s previous World Cup song, 1998’s “La Copa de La Vida (The Cup of Life,)” propelled the Puerto Rican singer into the global spotlight. In 2010, the official FIFA World Cup anthem was Shakira’s worldwide hit “Waka Waka” with South African group Freshly Ground. It sold 1.7...
Ricky Martin is inviting fans to enter an international contest created by Sony to write a 2014 FIFA World Cup Brazil song which he will record. The song will not be the official 2014 FIFA World Cup anthem (as was erroneously reported elsewhere), but it is to be included as a track on...