If you’re constantly wondering, “what’s my best segment” then an analysis of your top-rated customers based on their recency, frequency, and monetary score will give you the answer. If you use it to its true potential, and RFM based research can give you a lot of insight into your...
RFM analysis has multiple uses. It needs to be accessed by marketers, consultants, support guys, top-level managers, etc. So inorder to cater to all these groups, Putler has made the RFM interface super easy to use and super simple to understand. ...