Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental ...
Chris White, University of Central Florida vi CHAPTER TITLE 3 CONTENTS Review of Marketing Research Naresh K. Malhotra 1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches Allison R. Johnson and David W. Stewart 2. The Eye of the Beholder: ...
Review of marketing research 来自 bib-pubdb1.desy.de 喜欢 0 阅读量: 58 作者: NK Malhotra 摘要: "The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, ...
作者:Malhotra, Naresh 编 出版年:2008-10 页数:208 定价:$ 118.59 ISBN:9780765621252 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 内容简介· ··· "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading...
QMRR - Quirks Marketing Research Review. Looking for abbreviations of QMRR? It is Quirks Marketing Research Review. Quirks Marketing Research Review listed as QMRR
《Management Research Review》国际简称:MANAG RES REV,是由出版商Emerald出版的一本致力于发布--研究新成果的的专业学术期刊。主要发表刊登有创见的学术论文文章、行业最新科研成果,扼要报道阶段性研究成果和重要研究工作的最新进展,选载对学科发展起指导作用的综述与
The state of internet marketing research: A review of the literature and future research directions Purpose – The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of q... JA Schibrowsky,JW Peltier,A Nill -...
(2010). “A Brief Review of Marketing Accountability, And a Research Agenda.” Journal of Business & Industrial Marketing 25 (5): 383–394.McDonald, ... MHB Mcdonald,HN Wilson - 《Journal of Marketing Management》 被引量: 34发表: 2004年 ...
该刊最新影响因子为0.9, 英文介绍 Review Of Business杂志英文介绍 Review of Business is an academic journal that focuses on the field of business, aiming to provide valuable content and perspectives for the research of business theory and the development of business practice. It typically focuses on ...
7.8 IF影响因子 未开放 是否OA 8 issues per year 出版周期 English 出版语言 Review of Managerial Science (RMS) provides a forum for innovative research from all scientific areas of business administration. The journal publishes original research of high quality and is open to various methodological...