Excerpt] Most hotel managers are familiar with the term revenue management (RM), but RM for the hotel industry has evolved considerably from the original practice, which was developed two decades ago by American Airlines. As that company stated in its 1987 Annual Report, RM's goal is to ...
Hotel revenue management is critical to running a profitable hotel business because it allows hoteliers to optimize their revenue opportunities by implementing effective pricing strategies, forecasting demand, and managing inventory. Revenue management strategies in the hotel industry are essential for maximiz...
Revenue management, first termed yield management, appears to have originated with American Airlines in 1985 (Cross, 1997, Smith et al., 1992). Responding to a threat posed by emerging low-fare airlines, notably PeopleExpress, American developed methods to selectively reduce fares at times and pl...
Revenue Management and Pricing (RMP) focuses on how firms should manage their pricing and product availability policies across different selling channels in order to maximize performance and profitability. One of the best-known applications of RMP is yield management whereby airlines, hotels, and other...
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Like airlines and hotels, it reports all characteristics of revenue management (RM). Although RM has attracted widespread research interest in airline and hotel contexts, studies of cruise line revenue management are very limited. Using data from a major North American cruise company, we apply a ...
New measure for revenue management efficiency based on the information ratio of the analyst decisions is introduced. Compared to the often-used revenue opp
I can hear the cries of “But our brand doesn’t allow it,” or “it cheapens our brand/product” or “it’s not in our revenue management strategy.” This is all total BS. Your brand may be part of the problem! Let me explain. ...
the day the carrier called for an ''operational emergency''. Meanwhile, management stated that it would investigate the mechanical problems to check whether the ongoing negotiations with Aircraft Mechanics Fraternal Association (AMFA) are sparking the trouble. You can seethe complete list of today's...