islosing the company thousands of dollars in potential profits (more if you considerhow many people they are likely to tell about their bad experience).The logic behind cultivating customer loyalty is impossible to deny.“Inpractice most companies'marketing effort is focused on getting customers,...
Integrated Marketing Communications (IMC) Part III: Acquiring and Retaining CustomersHolly HosfordDunn
Everyone in business has been told that success is all about attracting and retaining customers. It sounds simple and achievable. But, in reality, words of wisdom are soon forgotten. Once companies have attracted customers they often overlook the second half of the story. In the excitement of ...
“In practice most companies’ marketing effort is focused on getting customers with little attention paid to them” says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. customers tend to...
“In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 16 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a 17 relationship between retaining customers and making profits. 18 ...
“In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 58...
根据下文“In practice most companies' marketing effort is focused on getting customers, with little attention paid to them”可知,培养客户忠诚度背后的逻辑是不可否认的。 故选:B。 12. 【答案】 C 【解析】 考查动词及语境理解。根据上文 In practice most companies' marketing effort is focused on get...
Customer Relationship Management (CRM) systems: GM uses CRM software to track customer interactions and preferences, allowing them to tailor their marketing and sales efforts to specific customer segments. Customer Satisfaction Surveys: GM conducts regular surveys to gather feedback from customers on thei...
The logic behind cultivating customer___is impossible to deny.“In practice most companies’ marketing effort is focused on getting customers, with little attention paid to___them”, says Adrian Payne of Cornfield University’s School of Management.“Research suggests that there is a close relation...
Yes, many inboxes are filled to the brim with spam, but personalized and tailored marketing emails are still effective and definitely work. They can bring customers back who may not have made a purchase for many months and they can keep others coming back for more on a regu...