Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand... Contact|News|Visit Press Office Style ID Pioneering the African influencer marketing space, Style ID Africa is an agency ...
Structured questionnaires were distributed to 15 selected South African bank branches in Gauteng province (with an average of 10 participants per branch) that have instituted new lean oriented systems. A sampling technique was used to collect data from employees in order to determine their perceptions...
A cross-sectional survey was conducted and the target population included all Generation Y consumers that visited the fast-food market leaders in Gauteng province, the economic hub of South Africa. Lisrel version 8.8 was used to analyse the results obtained from a realised ...
Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitabl...
In the race to catch up with the rest of the retail world, highly-expectant, globally-aware African consumers will see brands cater to them in ways previously unimaginable. As local companies utilize online and offline channels, Africa is primed to educate the rest of the world about the ulti...