Due to the lack of the concept of customer relationship management, many domestic tourism professional websites are unable to meet the diverse needs of people. This study takes cognitive psychology as the starting point, based on the theory of customer relationship management, through literature ...
Personal Branding and Social Customer Relationship Management in Science, Nurturing Research? The communication system of scientific research is changing. In the future, we will assist fewer classical-style conferences, more webinars, or virtual con... RC Lopes 被引量: 0发表: 2022年 Research on ...
(2005). Customer relationship management research (1992-2002): An academic literature review and classification. Marketing Intelligence & Planning, 23, 582-605.Das, K. (2009). Relationship marketing research (1994-2006) An aca- demic ... A Israr,N Hashim 被引量: 13发表: 2015年 Competitive ...
A kind of systematic architecture of customer relationship management (CRM) for manufacturing enterprises was put forward and some related key techniques of CRM and the relation between CRM and enterprise resource planning(ERP) were analyzed and discussed in detail according to characteristics of manufact...
customer relationship management for SMEs.A solution is proposed to SaaS model-based customer relationship management,and a logical architecture is also constructed.To SMEs,some problems which should be concerned about during the implementation of SaaS model-based customer relationship management are ...
customer relationship management, managers should manage resource input in the different process of customer relationship management.Besides this, firm should strengthen resource input into customer relation sustaining capability and foster it carefully, in that, customer relationship sustaining capability has ...
Indeed, this revolution in customer relationship management or CRM 1 as it is called, has been referred to as the new “mantra” of marketing. 2 Companies like Siebel, E.piphany, Oracle, Broadvision, Net Perceptions, Kana and others have filled this CRM ...
relationship management based on extensive literature review and the experiences of firms in the implementation process of customer relationship management.Furthermore,the connotation and current situation of customer relationship management in research and practice are discussed and major limitations are ...
摘要: This dissertation reviews the customer relationship management of various theoretical models,the paper concludes the customer relationship management connotation and its theoretical model.关键词: relationship Marketing customer Relationship Management value ...
If the growth in thecustomer relationship management (CRM)software market is any indication, businesses see the value in relationship-building with their customers. Gartner estimates that theCRM market will grow over 14% through 2025. In 2021,Gartner reportedthat the CRM market share had grown to...