Therefore, the purpose of this paper is to review several areas of professional selling and sales management research and provide avenues ripe for future investigation. In order to accomplish this, we divide the literature into sales enablement (macro) and organizational behavior (micro) topics, ...
As products and services become more technologically complex, and as buyers come to expect increasing levels of service, team selling is becoming more prevalent. Although the practitioner literature recognizes the emergence of team selling, the academic literature has yet to provide a clear conceptual ...
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First, participants self-reported whether they had ever searched for pornography (yes/no). Those who answered positively were asked about the type of pornography they used to search (When you go online to search for pornographic material, what type of content do you look for?). Participants we...
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The research from GlobalWebIndex also shows how/why visitors use different social media services. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations.
For example, it would be much easier (and cheaper) to source a small product such as a necklace, versus a couch. Couches may be in high demand, but can you handle the logistics of selling large-scale furniture? I know this is an extreme example but think about the differences in storag...
Set the right selling price Gauge customer satisfaction and monitor product-market fit post-launch Continually improve the product Product research is the term most often used to describe this process, but it’s not just about physical products. The research process we’re describing here could app...
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Buying or Selling? Creative Writing Research in the Universitydoi:10.1080/14790720508668933GraemeUniversityofHarperUniversityofInformaworldNew Writing