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This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while poi
Although West and Central Africa have been promising regions for large-scale palm oil production, expansion has not gone as planned. Only a handful of companies control industrial palm oil production and will likely drive expansion, but on a smaller scale and at a slower pace than original...
Posted onMarch 3, 2022byMorgan O'Rourke Since Russia began attacking Ukraine on February 24, thousands of people have been killed and over a million people have had to flee their homes, presenting one of the largest refugee crises Europe has ever experienced. In addition to the tragic human ...
This study investigates the impact of transactive memory systems (TMS) and innovation capabilities on the online reputation of hotels, a critical aspect in
International banking topped the list last year. While most JPMorgan Chase’s problems go back to 2012 or earlier, this was a particularly tough year for the bank and its CEO, Jamie Dimon. Reputational damage, ongoing investigations, record legal fines ...
Marketing assets are a source of competitive advantage for hospitality and tourism companies and an essential driver of their performance. The concept of m
Within the corporate social responsibility (CSR) research field, the construct of organizational reputation has been extensively scrutinized as a crucial mediator between the firm CSR engagement and valuable organizational outcomes. Yet, the existing literature on organizational reputation suffers from substant...
Krejcie, R.; Morgan, D. Determining Sample Size for Research Activities Robert. Educ. Psychol. Meas. 1970, 38, 607–610. [Google Scholar] [CrossRef] Harjoto, M.A.; Salas, J. Strategic and institutional sustainability: Corporate social responsibility, brand value, and Interbrand listing. J...
The idea of social responsibility is highlighted in the same context. The current research builds its arguments on the principles of stakeholder and commitment–trust theories by Freeman [13] and Morgan and Hunt [14]. The stakeholder theory states that businesses must develop relationships with ...