This year, we're doing a "light" survey (5 minutes) and are opening up the votes for the Most Influential PPC Experts of 2025. Vote on the Top 50 for 2025 (before December 25, 2024) Who participates in the survey? Agencies PPC specialists, managers and executives. All agency roles wil...
Lawful basis for processing:Handling operators are prohibited from collecting personal information by deception or other wrongful means (id. Article 20). The PPC published an interim policy paper on 27 June 2024 (the “2024 PPC Paper”), which aims to propose legislative amendments. The 2024 PPC...
South Africa:PPC has published its Integrated Report for its 2023 financial year, which ended on 31 March 2023. The producer recorded revenues of US$559m, up by 0.2% year-on-year from US$557m in the 2022 financial year. Its cost of sales declined by 0.1% to US$471m from US$472m....
While it’s important to keep an eye on smaller platform-specific KPIs, your PPC report should prioritize the key metrics that truly impact the bottom line and evaluate PPC performance. This helps your clients or stakeholders easily see what’s driving business outcomes and where optimizations are...
For example, if you’re reporting on a TikTok campaign, add Followers Over Time and Likes by Campaign. For a PPC campaign, highlight the ROAS and Keyword Performance. Lewis adds: I create a custom layer that tracks key performance indicators specific to each client’s goals. For example...
PPC is one of my favorite marketing strategies because the return on investment is so easy to track. However, in order to drive conversions, PPC results need to be monitored and optimized. Whatagraph’s PPC Report Template helps you gather key metrics such as cost per click, conversions, ...
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the number of deals compared with 2022 (257). The figures are, however, only marginally representative of an upward trend, as there were several big-ticket deals in 2023 that are not repeatable on a yearly basis (e.g., Hidroelectrica–Fondul Proprietatea, Profi–Delhaize, and Enel–PPC)....
PPC Report: Reviews metrics like cost-per-click, conversion rates, and ad spend ROI. Social Media Report: Evaluates engagement, follower growth, and campaign success on social platforms. Email Marketing Report: Provides insights into open rates, click-through rates, and subscriber growth. E-commerc...
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate – and that’s just what we can already see… The situation on the economic front and senior stakeholders’ attitudes towards marketing spend doesn’t look to be improving anytime soon; in ...