Relationship pricing is the pricing of services offered to a customer based on the total business that the customer conducts or could potentially conduct. In this case, a set of eligible customers is offered a special pricing over and above the standard product pricing. This is commonly implemente...
A gap in the knowledge base was found in that no research had been performed examining customer satisfaction as an antecedent to co-creation of value. This is important because organizations have difficulty engaging customers in co-creation of value, which has can increase loyalty, trust, ...
Capturing value creation in business relationships: A customer perspective Collaborative relationships in business markets are of growing importance to customers and suppliers alike. Customers need to decide whether to invest in a... W Ulaga - 《Industrial Marketing Management》...
Practical implications – When the goal is to increase business with an existing customer, managers should focus on relationship value. In turn, when managers are concerned with the risk of customers leaving a relationship, they should focus on relationship quality. Trust appears as an important ...
2012. Relationship Between Customers Perceived Values, Satisfaction and Loyalty of Mobile Phone Users. Review of Integrative Business and Economics Research.Vol 1. No.1. pp.126-135.Bin Md.Ariff, M. S. ,Hiew, S. F. and Ismail, K. (2012).Relationship between customers' perceived values, ...
You can charge more money if your clientele consists of a long-term customer base who you’ve developed a personal relationship with. Emotional connections also establish customers that are more engaged. The connection increases the value of your customers. ...
aRelationship Building Blocks: Customer Value and Satisfaction The key to building lasting customer relationships is to create superior customer value and satisfaction. Satisfied customers are more likely to be loyal customers and give the company a larger share of their business.[translate]...
Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the stock exchange market contains a high percentage of intangible capital and customers are one of the main intangible assets which should be evaluated. This paper presents and discusses some tools to me...
counters that the relationship marketing view of the customer has already transcended the goods-dominant view to the to service-dominant view based on the way that customers are brought into the relationship as active participants in the service creation, and act as "co-producers" of value. To...
Building brand loyalty.CMR requires understanding the needs of the customers and what they want from a company. For this, companies need to look at the customer journey and determine the potential value that customers are seeking from the buying experience. ...