(一) 关系营销导向与权威机制的使用 关系营销导向( relationship marketing orientation) 是一种独特的组织文化或价值观 [12]…www.showxiu.com|基于6个网页 2. 关系行销导向时期 行销源点任意行销首部曲 -... ... 1.3.4 关系行销导向时期 Relationship Marketing Orientation 1.5.1 异质性 Heterogeneity ... ww...
(2000), Relationship marketing and the orientation customers require of suppliers, The Service Industries Journal, 20 (3), 147-166.Chaston, I. (2000). Relationship marketing and the orientation customers require of suppliers. Journal of Service Industries, pp. 147-166....
The Evolution of Marketing Orientation 4 Types of Marketing Intermediaries Manage Your Business Advantages & Disadvantages of Customer Relationship Marketing by M.T. Wroblewski Published on 19 Aug 2019 It's an exhilarating time to be a small-business owner. You stand on the threshold of the...
N. 2010. Investigate the impact of relationship marketing orientation on customer loyalty: The customer's perspective. International Journal of Marketing Studies, 2(1), 155-174.Alrubaiee, L., & Al-Nazer, N. (2010). Investigate the impact of relationship marketing orientation on customer loyalty...
This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attemp...
系统标签: loyalty customer marketing relationship orientation impact InternationalJournalofMarketingStudiesVol.2,No.1;May2010155InvestigatetheImpactofRelationshipMarketingOrientationonCustomerLoyalty:TheCustomer'sPerspectiveLaithAlrubaieeAssociateProfessorofMarketing,DepartmentofE-Business,FacultyofBusinessMiddleEastUniversit...
The point that relational contracts are of great importance to the organizing and running of channel relationships is much appreciated by marketing fields, both theoretically and practically. 在渠道关系治理的理论和实践中,较之与正式契约所代表的正式机制,以关系治理为代表的非正式机制对于渠道关系组织和运行...
This study investigates the influence of Relationship Marketing Orientation (RMO) on Brand Equity in banking industry.This study also examines the influence of the dimensions of RMO (trust, bonding, communication, shared values, empathy and reciprocity) on Brand Equity in banks.The findings showed ...
Drawing on relationship marketing and management theory, the author examines how customer orientation can stimulate employee training and customer informat... Kim,B Yong - 《International Journal of Hospitality & Tourism Administration》 被引量: 18发表: 2008年 Future of Relationship Marketing behaviour ...
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