2. Create a clear agreement As with all business agreements, it’s important to be clear on all details. The last thing you want is to run a B2B referral program that’s confusing and disorganized. Be sure allreferral partner agreementsare understood by all parties and mutually beneficial. 3...
You can also structure your referral program as a partner program, where other businesses act as approved resellers of your product in exchange for commission. These B2B partner programs are very similar toaffiliate programs.Members of B2B affiliate programs are driven by cash, not credits or disco...