Kendrick was in London and Reebok flew two guys out from L.A. to East London where we shot half in the studio and the other half on location. It was pretty quick, only a few hours with two outfit changes. It wasn’t about the styling of the clothes as it was about the shoes and...
This balance between performance and lifestyle wear is a near-impossible tightrope to walk — frankly, one that several modern-day signature basketball shoes fail to achieve. It provides quite a conundrum for footwear designers: how do you make a shoe that meets the performance standards of an ...