功能性饮料红牛广告语:“RedBull gives you wings”(红牛,给你一双翅膀),因消费者喝了没长翅膀,所以被控广告欺诈。近日,红牛同意支付1300万美元赔偿,过去10年,在美国买过红牛的消费者都可以获得10-15美元的赔偿。我们身边,某品牌药酒宣称:每天喝两口,疾病都溜走。某品牌空调广告:众里寻它千百度,你要几度就...
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根据文章第五段的内容Red Bull sai d they had done...of legal action可知,红牛公 司认为自己没有做错,他们只是花钱来挽回损失和 处理法律诉讼的问题。 故选D。 细节理解题。 根据文章第八段的第一句"Theco mpany said that the drink could promote healt hy joints and reduce the risk of eye disease...
是红牛的广告语，“redbull gives you wings”是红牛在欧洲地区的最初的口号，凭借此口号，迅速打开了欧洲市场，奠定了在全球范围内的品牌基础。“你的能量超乎你的想象”是中国市场的广告语。都是，一个国外的一个国内的，我觉得国内的广告语更有创意翻译是，意思不是哦。。呵呵
Red Bull Case Study Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes ...
The Court Case Citing False Marketing by Red Bull After twenty years of seeing the circle of success, much of it based on its clever slogan, RedBull fell prey to its ingenuity and gallantry. How the genius of the marketing slogan “RedBull gives you Wings” was called into question is a...
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You may have heard that "Red Bull gives you wings". But while most people take the advertising slogan as a metaphor(隐喻), some Americans seem to have taken it very seriously. Benjamin Careathers had been drinking the drink for 10 years, expecting to at least feel more energetic, but ...