All hail the tardigrade: the only animal that can survive in space. We talked to leading researchers to find out what makes these little water bears so amazing.
Marketing can be incredibly powerful for businesses. When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers and ultimately, drive leads and sales. But, the hard truth is that
Advertising Age, Vol. 78. Retrieved September 14 from the database Academic Research Complete.Kletz, P. (2009). Research in social responsibility: a challenge for management education. Management Decision, Vol. 47, No. 10, p. 1582-1594.Leonard, A. (2010). The Story of Suff: How our ...
The main reason why these ads don’t work is that consumers are not receptive to them. However,native adshave emerged as a viable format that helps advertisers connect with consumers at a deeper level without raising any alarms. Actually, that’s one of the reasons why PropellerAds is now r...
Some landing page mistakes you could be making is no call to action, poor mobile experience, the content doesn’t live up to the promise of the ad, or the page is poorly designed. Say you’re advertising socks using ‘Free Delivery’ as a draw card, but when someone clicks onto your ...
The best product or content in the world is useless if it is never seen by the person who needs it, which is why marketing, advertising, and a good social media strategy are so important. Of course, as a Pinterest expert, I recommend using that powerful platform to reach a target ...
Personalization may bring to mind tailored product suggestions, targeted advertising, and other similar concepts. But one thing we often overlook yet is critical to personalization is language. Having your website and its content available in a language accessible to visitors is crucial today – espec...
They provide a form of social proof that is much more relatable than advertising and can significantly influence purchasing decisions. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding. ...
Focusing on the right audience is crucial for any successful advertising campaign, and retail media is no exception. The audience is the first thing to examine for failing campaigns. Revisit your customer personas and ensure that the retail media platforms you’ve selected cater to that demographic...
free website out of the goodness of their heart. No, they want to make money, and one of the ways of doing this is by sticking advertising banners in the premium space on your site. This not only looks ugly in most cases, but you may even end up advertising one of your competitors...