ANDOR All fieldsTitleAbstractKeywordsAuthorsAffiliationsDoiFull TextReferences Open AccessArticle by Andrew Barnett 1, Carlos Velasco 2,3and Charles Spence 3,* 1 Barney’s Beer, Edinburgh EH9 1PL, UK 2 BI Norwegian Business School, Nydalsveien 37, Oslo 0484, Norway ...
the beneficial psychological impact of bottled beer will need to be balanced against the fact that canned beer is roughly 30% cheaper per litre (this figure based on a crude value/volume measure across all brands/skus/promotions/stores, etc.; Nielsen Scantrack, UK, personal communication to AB...