In terms of the managerial implications, the beneficial psychological impact of bottled beer will need to be balanced against the fact that canned beer is roughly 30% cheaper per litre (this figure based on a crude value/volume measure across all brands/skus/promotions/stores, etc.; Nielsen ...
People often say that beer tastes better from a bottle than from a can. However, one can ask how reliable this perceived difference is across consumers. And, if reliable, one can further ask whether it is a purely psychological phenomenon (associated wit