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The article discusses real-time marketing (RTM), or the use of social media by companies and brand name products which comment on current events as a form of Internet marketing. The relative success or failure of efforts at RTM as measured by mentions of the marke...
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5. The “C” Word Up to this point, I have made a few references to the “C” word, Culture, but I have not yet explained why it’s so important. During … - Selection from Real-Time Marketing for Business Growth: How to Use Social Media, Measure Market
Real time marketing via social media is missing the point of social media. While I can appreciate that brands are beginning to value social media to the extent that they are willing to pay to have their creative and legal teams standing by during live events, this is quite simply missing th...
On social media, this might appear as exclusive content available only to members of a private group or followers of a specific account. Why is it trending? Gated content is a powerful tool for collecting valuable user information, which can be used for future marketing campaigns togenerate lead...
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